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FPSC · CSS 2017

Journalism & Mass Communication

100 marks · 3 hours · 7 questions
This paper Journalism & Mass Communication · all yearsQ. 2 · Briefly narrate the implications and…Q. 3 · Explain how Uses and Gratification…Q. 4 · How Mac Bride Commission report…Q. 5 · Define Public Relations. Also explain…Q. 6 · Define and explain the term…Q. 7 · “Pakistani media organizations are unable…Q. 8 · Write brief notes on any…With this paper← 20162018 →
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Part II

Q. 2

Briefly narrate the implications and shortcomings of the Shannon and Weaver model of Communication?

(20)
Q. 3

Explain how Uses and Gratification Theory is an audience centered approach in understanding Mass Communication. Also explain how is it positivistic approach?

(20)
Q. 4

How Mac Bride Commission report analyze communication problems in modern societies? Discuss its recommendations in detail.

(20)
Q. 5

Define Public Relations. Also explain its tools and techniques and challenges in Pakistan.

(20)
Q. 6

Define and explain the term Development Support Communication. Also narrate how it can be helpful in solving various social issues of Pakistani society?

(20)
Q. 7

“Pakistani media organizations are unable to formulate a self-disciplined code of ethics." Do you agree or not. Support your answer with logic and arguments.

(20)
Q. 8

Write brief notes on any TWO of the following:

  1. (a)Media as an agent of social change [10]
  2. (b)Gerbner's Model of Communication [10]
  3. (c)Role of Social media in Pakistan [10]
(20)

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About this paper

The 2017 CSS Journalism & Mass Communication paper set by the FPSC. Question wording only; questions marked “Not yet checked” have not been compared with the official paper yet.

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