Business Administration

What is leadership? Discuss any two theories of leadership.

Briefly explain Planning. Describe various steps involved in Planning process in any business organization.

Explain briefly Marketing. Describe various functions of marketing.

Explain global Marketing. Discuss its significance for the modern business organization of 21 st Century.

Star Corporation is considering a project with a cost of Rs.40,000/- net investment and net operating cash inflows of Rs.11,652/ each year for the next five years. The firm uses 10% discount rate for projects with similar risks.

Royal Corporation current assets, inventories and current liabilities for a four year period are as follows: Item 2000 2001 2002 2003 Current assets Rs.20,000 Rs.22,400 Rs.25,60 Rs.28100 Inventories Rs.8,200 Rs.10,000 Rs.12,500 Rs.14,000 Current liabilities Rs.10,000 Rs.10,200 Rs. 10,700 Rs.11,000

Write only "True" or "False" in the Answer Book. Do not reproduce the question. Planning initiates other functions of management. Managements makes things to happen. The ultimate criterion of control is the extent that activities are complete in ways that lead to more profits. Computer Technology helps the management but does not replace the management. Promotional mix is also known as communication mix. Marketing environment is made up of micro-environment and macro-environment. Promotional mix is the part of marketing mix. Marketing strategy consists of specific strategy for target markets, positioning, the marketing mix and marketing expenditure levels. A Financial manager has a full control over its firm's stock price. Liquidity ratios measure a firm's ability to meet short-term obligations. The internal rate of return method is the most widely used capital budgeting techniques. Stock Exchange facilitates investment in real assets by providing secondary market to the financial securities.