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FPSC · CSS 2018

Business Administration

100 marks · 3 hours · 6 questions
This paper Business Administration · all yearsQ. 3 · ABC Industries Balance sheet ending…Q. 4 · Identify the major drivers of…Q. 5 · Brand positioning is the act…Q. 6 · How do consumers process and…Q. 7 · Organizational structures are designed in…Q. 8 · What is Training Needs Analysis…With this paper← 20162019 →
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Not yet checked 1 of 6 questions have not yet been compared with the official paper.

Part II

Q. 3

ABC Industries Balance sheet ending December 31, 2016 Assets Liabilitiesand Liabilities and Cash 32,720 stockholder's Equity Marketable securities 25,000 Accounts Payable 120,000 Accounts receivable Accounts Payable Inventories Notes payable Total current assets ------ Accruals 20,000 Total current liabilities ------ Net fixed assets ------ Long-term debt Total assets ------ Stockholder's equity 600,000 Total liabilities and stockholder's equity ------ The following financial data for 2016 is also available;

  1. (a)Sales totalled $1,800,000.
  2. (b)The gross profit margin was 25%.
  3. (c)Inventory turnover was 6.0.
  4. (d)There are 365 days in the year.
  5. (e)The average collection period was 40 days.
  6. (f)The current ratio was 1.60.
  7. (g)The total asset turnover ratio was 1.20.
  8. (h)The debt ratio was 60%.
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Q. 4

Identify the major drivers of supply chain performance. Discuss the role each driver plays in creating strategic fit between supply chain strategy and the competitive strategy. Define the key metrics that track the performance of the supply chain in terms of each driver.

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Q. 5

Brand positioning is the act of establishing a distinctive image of a product or offering in the minds of customers. How do marketers analyse competition and differentiate their products for successful positioning?

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Q. 6

How do consumers process and evaluate prices? What is the 5-step process of setting the initial price for products or services? When and how should a company initiate a price change, i.e. introduce a price cut or price increase?

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Q. 7

Organizational structures are designed in two major forms; traditional and boundaryless organizations. Discuss their different types, characteristics as well as their relative advantages and disadvantages, in comparison to each other.

(20)
Q. 8

What is Training Needs Analysis (TNA), why is it important to conduct it, and what should it evaluate? What are the types of training methods and which training method should be employed for each type of training needs?

(20)

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The 2018 CSS Business Administration paper set by the FPSC. Question wording only; questions marked “Not yet checked” have not been compared with the official paper yet.

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